Ongoing Local SEO Deliverables

Local SEO works best when your website and your Google Business Profile reinforce each other. Your website builds authority and trust, while Google Maps, local results, and AI-powered search experiences drive many of the calls and other leads. Our monthly deliverables strengthen the signals that help both perform as one complete local SEO strategy.

How this works together with your website

Your website remains an important foundation for credibility and conversion. However, in many franchise environments, website updates and new content may be limited. When on-site publishing is constrained, the most reliable growth comes from strengthening the external signals Google relies on every day.

  • Google & AI signals (posts, photos, Q&A, reviews) improve local visibility and engagement.
  • Consistent listings (citations) reinforce trust and accuracy across the web.
  • Local partnerships build real-world credibility, hyper-local, and supportive mentions.
Why this matters now
When new website content isn't an option, these off-site factors become even more important to keep your local presence strong, active, and competitive.
1

Google Business Profile Posts

We publish helpful, locally relevant updates to keep your Google presence active and engaging.

  • Service highlights and seasonal care topics
  • Community updates and caregiver spotlights
  • Clear calls-to-action (Call Today, Learn More, etc.)
Typical cadence: 3-5 posts/month
2

Profile Q&A Monitoring & Support

We help ensure common questions are answered accurately and consistently, supporting customer confidence, visibility, and how your business is interpreted by AI-powered search results.

  • Profile question seeding
  • Monitor for new questions and respond promptly
  • Recommend common FAQ topics families ask most
  • Reduce the chance of incorrect public answers
Typical cadence: ongoing monitoring + periodic updates
3

Citations & Listings Optimization

Consistent business information across the web improves trust and helps search engines connect the dots.

  • NAP consistency (name, address, phone)
  • Enhance descriptions, categories, and services where supported
  • Identify care specific niche and local directory opportunities
Includes: audit + targeted updates
4

Website Update Coordination (When Applicable)

When your website is managed through a central system, we can help identify high-impact updates and provide clear recommendations for submission through the proper channel.

  • Identify outdated or missing local details
  • Provide recommended wording for accuracy and compliance
  • Support your team with prioritized update requests
Note: implementation timing depends on the site manager
5

Reviews Strategy & Tracking

Reviews are one of the strongest drivers of local conversion. We help you build a sustainable system for steady growth.

  • Reviews influence customer trust, local rankings, and AI-generated business summaries
  • Monthly review reporting (volume, rating trends, response rate)
  • Best-practice guidance and request scripts
  • Encourage timely, professional owner responses
Ask us for review response assistance
6

Local Partnerships & Sponsorship Opportunities

Real local visibility comes from real community presence. We identify opportunities that build trust and local authority.

  • Curated list of local sponsorship opportunities
  • Community orgs, events, youth sports, and nonprofits
  • Prioritize options that include online mentions or links
Deliverable: personalized list + recommendations
7

Photos & Media

Fresh photos improve engagement and strengthen trust. We help keep your profile visuals current and representative.

  • Monthly Google Profile photo refresh recommendations
  • Guidance on what to capture (staff, office, community)
  • Best practices for quality and consistency
8

Social Content Distribution

We extend select content beyond your website by sharing it across relevant social platforms, reinforcing local visibility, engagement, and brand trust.

  • Repurpose approved content for appropriate social media channels
  • Participation in relevant local or care-related community discussions when appropriate
  • Support brand awareness, discovery, and engagement beyond Google
Why it matters: social engagement and brand mentions help reinforce entity signals that support local SEO and AI-driven discovery.

Our approach

We focus on the local signals that drive leads: Google visibility, reviews, listings consistency, and community trust. Together, these signals support your website, your Google presence, and how your business appears in AI-powered search and recommendations. The goal is always the same: measurable local growth.

Talk to Us
Questions? We'll map the best plan for your market.