More Clients.
More Caregivers.

Google Paid Search Advertising (PPC)

Nothing brings more immediate leads from your highly targeted prospects than paid advertising. Google places their paid ads in the most prominent positions and it is a great opportunity to get in front of prospects that are searching for you in their moment of need.

We have the ability to target very specific locations, characteristics and even behaviors of your prospects. We can place you in front of your perfect client exactly in the moments when they need your help the most.

CareMarketer’s PPC Campaigns can target new service inquiries, caregiver recruitment or both!

Our Google PPC Campaign Includes:

• A massive library of keywords proven to generate interest, engagement and leads. All customized to your location. We make sure that your franchise is showing up, regardless of how your prospects are searching.
• Customized landing pages thoroughly tested to increase phone calls and leads.
• Ongoing campaign management to ensure that your advertising dollars are dedicated to the highest converting keywords, ads and demographics.
• Monthly status calls to connect the dots between the performance numbers we see, and the phone calls you receive. CareMarketer cares about keeping you informed and making sure your ROI is positive!

Since 2009 our team of Google Experts have focused on helping local business owners grow their businesses with effective Google Search Campaigns. We are a Google PREMIER Partner (only 3% of all agencies are awarded this designation based on client performance). And we literally wrote the book on Google Paid Ads – “Google AdWords For Dummies”. WE KNOW PPC!

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Google My Business Listing (GMB)

Google displays a map when someone searches for local services. This map has quickly become the primary online location where people will find your business and judge the quality of your care. If your Google Listing has not been fully optimized and regularly nurtured, you are leaving a great deal of traffic on the table!

CareMarketer will optimize your Google Business Listing to increase its visibility during local searches. We will also:

• Regularly maintain the listing to maximize exposure.
• Support your team with the tools, messaging and strategies to consistently build Google Reviews.
• Collaborate with you and your team to capitalize on new content ideas that will garner more attention and expand your listing’s reach.

CareMarketer Insight: A Home Instead Google Listing typically gets 4 to 12 times more views than the corresponding franchise website.

Reach out to us today to schedule your free Google Listing assessment!

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Franchise Website Localization

If prospects can’t find you, they can’t choose you. This is a common sense saying in web marketing.

However, there is another common sense saying that must not be forgotten, especially when it comes to your franchise website:

“If your prospects don’t trust you, they WON’T choose you.”

In a high-trust industry like home care, putting your best foot forward and building trust is critical. This is where website localization comes in:

• Are you showcasing your wonderful CAREGivers and the warmhearted care they provide?
• Are you touting the awards and recognitions your franchise has received?
• Have you fully demonstrated your expertise in all the services you offer and conditions you support?
• Have you done everything you can to make potential CAREGiver recruits feel valued, celebrated and welcomed?

CareMarketer collaborates with you and your team to customize your franchise website, reflecting your unique location AND applying Google’s best practices to show up stronger in search results.

We have a deep toolbox of website localization ideas and we are always happy to share what we’ve learned from working with other Home Instead franchises.